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	<title> &#187; Market Trends</title>
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	<description>Insights into market research and current trends.</description>
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		<title> &#187; Market Trends</title>
		<link>http://zincresearch.wordpress.com</link>
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			<item>
		<title>Gary Vaynerchuk &#8220;Superstar:&#8221; Retailer &amp; Entrepreneur Walks the Social Media Walk</title>
		<link>http://zincresearch.wordpress.com/2009/10/12/gary-vaynerchuk-superstar-retailer-entrepreneur-walks-the-social-media-walk/</link>
		<comments>http://zincresearch.wordpress.com/2009/10/12/gary-vaynerchuk-superstar-retailer-entrepreneur-walks-the-social-media-walk/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 05:56:55 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Cinderella Wine]]></category>
		<category><![CDATA[Crush It]]></category>
		<category><![CDATA[Episode 148]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[Jim Cramer]]></category>
		<category><![CDATA[Kevin Rose]]></category>
		<category><![CDATA[New York Jets Future Owner]]></category>
		<category><![CDATA[Social Media Opportunities]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Timothy Ferriss]]></category>
		<category><![CDATA[Vaynermedia]]></category>
		<category><![CDATA[Vaynernation]]></category>
		<category><![CDATA[Vayniacs]]></category>
		<category><![CDATA[Wayne Gretzky]]></category>
		<category><![CDATA[Wine]]></category>
		<category><![CDATA[Wine Library]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=263</guid>
		<description><![CDATA[If you don&#8217;t know who Gary Vaynerchuk is as yet, you will soon. On April 10th, HarperStudio announced that they have signed a “seven figure, ten book” deal with Gary Vaynerchuk. That deal culminates this week with the release of the first book: Crush-It &#8211; Why Now Is the Time to Cash In On Your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=263&subd=zincresearch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://zincresearch.wordpress.com/2009/10/12/gary-vaynerchuk-superstar-retailer-entrepreneur-walks-the-social-media-walk/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">zincresearch</media:title>
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	</item>
		<item>
		<title>Starbucks &amp; Instant Coffee: Good Business Strategy?</title>
		<link>http://zincresearch.wordpress.com/2009/10/06/starbucks-instant-coffee-good-business-strategy/</link>
		<comments>http://zincresearch.wordpress.com/2009/10/06/starbucks-instant-coffee-good-business-strategy/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 07:55:51 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Barista Slam]]></category>
		<category><![CDATA[Cappuccino]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Coffee Geek]]></category>
		<category><![CDATA[Coffee Market Trends]]></category>
		<category><![CDATA[Dufferin Research]]></category>
		<category><![CDATA[Espresso]]></category>
		<category><![CDATA[Instant Coffee Market]]></category>
		<category><![CDATA[Social Trends]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[VIA Coffee]]></category>
		<category><![CDATA[Voyageur Omni]]></category>
		<category><![CDATA[ZINC Research]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=244</guid>
		<description><![CDATA[Over October 2 to 5, Starbucks was offering free samples of its new VIA Instant Coffee product in Canada &#8211; a product they refer to as &#8220;Ready Brew.&#8221;  This Wednesday, the VIA product will begin to be rolled out across the United States.
Starbucks foray into the instant coffee market is intriguing. Why would a company [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=244&subd=zincresearch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://zincresearch.wordpress.com/2009/10/06/starbucks-instant-coffee-good-business-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">zincresearch</media:title>
		</media:content>

		<media:content url="http://zincresearch.files.wordpress.com/2009/10/canadians-coffee-points-of-consumption-omni-sept-2009.jpg?w=300" medium="image">
			<media:title type="html">Canadians &#38; Coffee - Points of Consumption (Omni - Sept 2009)</media:title>
		</media:content>

		<media:content url="http://zincresearch.files.wordpress.com/2009/10/canadians-coffee-coffee-consumed-omni-sept-20092.jpg?w=300" medium="image">
			<media:title type="html">Canadians &#38; Coffee - Coffee Consumed (Omni - Sept 2009)</media:title>
		</media:content>
	</item>
		<item>
		<title>Canadians &amp; Social Media: Almost 80% of Canadians use social networking sites (October 2, 2009)</title>
		<link>http://zincresearch.wordpress.com/2009/10/02/canadians-social-media-almost-80-of-canadians-use-social-networking-sites-october-2-2009/</link>
		<comments>http://zincresearch.wordpress.com/2009/10/02/canadians-social-media-almost-80-of-canadians-use-social-networking-sites-october-2-2009/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 07:28:36 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[Christopher Cox]]></category>
		<category><![CDATA[Elliot Schrage]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[Facebook Profiles]]></category>
		<category><![CDATA[Facebook Research]]></category>
		<category><![CDATA[Facebook Strategy]]></category>
		<category><![CDATA[Facebook Trends]]></category>
		<category><![CDATA[Marc Andreessen]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Mike Schroepfer]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[MySpace decline]]></category>
		<category><![CDATA[Online Canadians]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Trends]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=238</guid>
		<description><![CDATA[Survey shows almost 7 in 10 of online Canadians are members of Facebook, while Twitter gains momentum 
Calgary, AB – Over the past year, there has been a surge in Canadians joining Facebook. And most of the growth has come from adults 35 years or older. In fact, almost 7 in 10 (68%) online Canadians [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=238&subd=zincresearch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://zincresearch.wordpress.com/2009/10/02/canadians-social-media-almost-80-of-canadians-use-social-networking-sites-october-2-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">zincresearch</media:title>
		</media:content>
	</item>
		<item>
		<title>The Science of Social Media</title>
		<link>http://zincresearch.wordpress.com/2009/09/25/the-science-of-social-media/</link>
		<comments>http://zincresearch.wordpress.com/2009/09/25/the-science-of-social-media/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 22:28:46 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ZINC @ Work]]></category>
		<category><![CDATA[Adam Penenberg]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[Chip Heath]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Clay Shirky]]></category>
		<category><![CDATA[Crish Brogan]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Duncan Watts]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Hugh Macleod]]></category>
		<category><![CDATA[Human Social Dynamics]]></category>
		<category><![CDATA[Josh Bernhoff]]></category>
		<category><![CDATA[Marketing Magazine]]></category>
		<category><![CDATA[Mechanism Design]]></category>
		<category><![CDATA[Network Theory]]></category>
		<category><![CDATA[Shell Ruppel]]></category>
		<category><![CDATA[social media research]]></category>
		<category><![CDATA[Social Media ROI]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Media Trends]]></category>
		<category><![CDATA[Tipping Point]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=229</guid>
		<description><![CDATA[This month, my article &#8220;The Science of Social Media&#8221; was published in Marketing Magazine (August 31, 2009 issue).
To download a copy (scanned) click on this link:
The Science of Social Media (Aug 31 2009).pdf
The article explores some of the scientific processes (within the bounds of one page!) that have helped drive the growth of social media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=229&subd=zincresearch&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">zincresearch</media:title>
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		<item>
		<title>Social Media Strategy: &#8220;Dirt Cheap Labour&#8221; meet Game Theory</title>
		<link>http://zincresearch.wordpress.com/2009/08/24/social-media-strategy-dirt-cheap-labour-meet-game-theory/</link>
		<comments>http://zincresearch.wordpress.com/2009/08/24/social-media-strategy-dirt-cheap-labour-meet-game-theory/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 21:56:01 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[General Observations]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[Chip Heath]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Clay Shirky]]></category>
		<category><![CDATA[Crish Brogan]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Economics & Social Media]]></category>
		<category><![CDATA[George Akerlof]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Hugh Macleod]]></category>
		<category><![CDATA[Incentive Compatibility]]></category>
		<category><![CDATA[Jeff Rubin]]></category>
		<category><![CDATA[Johnathan Salem Baskin]]></category>
		<category><![CDATA[Joseph Stiglitz]]></category>
		<category><![CDATA[Julien Smith]]></category>
		<category><![CDATA[Macleans Magazine]]></category>
		<category><![CDATA[Mechanism Design]]></category>
		<category><![CDATA[NetFlix Competition]]></category>
		<category><![CDATA[Shell Ruppel]]></category>
		<category><![CDATA[social media research]]></category>
		<category><![CDATA[Social Media ROI]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Media Trends]]></category>
		<category><![CDATA[Social Radar]]></category>
		<category><![CDATA[Stephanie Findlay]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=201</guid>
		<description><![CDATA[In the social media stampede, how long would free be truly “free?&#8221;
I just read the article “Dirt cheap labour &#8211; How businesses are getting the public to work for them for free” by Stephanie Findlay in the Business section of Macleans&#8217; online magazine, published last week. Check it out.
OK. Let&#8217;s repeat the question: How long [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=201&subd=zincresearch&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">zincresearch</media:title>
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		<item>
		<title>Social Media Strategy: Digital Trust &#8211; The Case of Facebook</title>
		<link>http://zincresearch.wordpress.com/2009/08/14/social-media-strategy-digital-trust-the-case-of-facebook/</link>
		<comments>http://zincresearch.wordpress.com/2009/08/14/social-media-strategy-digital-trust-the-case-of-facebook/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 00:21:45 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Centre for Neuroeconomic Studies]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[Conference Board of Canada]]></category>
		<category><![CDATA[Consumer Confidence]]></category>
		<category><![CDATA[Corporate Trust]]></category>
		<category><![CDATA[Digital Oxytocin]]></category>
		<category><![CDATA[Digital Trust]]></category>
		<category><![CDATA[Dr. Paul Zak]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[Facebook Research]]></category>
		<category><![CDATA[Facebook Strategy]]></category>
		<category><![CDATA[Facebook Trends]]></category>
		<category><![CDATA[Neuroeconomics]]></category>
		<category><![CDATA[Oxytocin]]></category>
		<category><![CDATA[Paul Zak]]></category>
		<category><![CDATA[Pew Research Center]]></category>
		<category><![CDATA[Public Attitude]]></category>
		<category><![CDATA[social media research]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Media Trends]]></category>
		<category><![CDATA[Societal Trust]]></category>
		<category><![CDATA[Stephen Covey]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=195</guid>
		<description><![CDATA[What can social media strategists learn from Facebook? Lots. Especially when corporations are keen to approach the altar of authenticity. Like any sustainable relationship, corporations need to invest the time in getting into the minds of their target markets, and the dynamics of brand trust (and the evolution of &#8220;digital trust&#8221;). And as they have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=195&subd=zincresearch&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://zincresearch.wordpress.com/2009/08/14/social-media-strategy-digital-trust-the-case-of-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">zincresearch</media:title>
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	</item>
		<item>
		<title>Social Media Strategy: Does Social Media Offer Legitimate &#8220;Research?&#8221;</title>
		<link>http://zincresearch.wordpress.com/2009/08/09/social-media-strategy-does-social-media-offer-legitimate-research/</link>
		<comments>http://zincresearch.wordpress.com/2009/08/09/social-media-strategy-does-social-media-offer-legitimate-research/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 06:33:38 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adam Coomes]]></category>
		<category><![CDATA[BDC Venture Capital]]></category>
		<category><![CDATA[Blair Cumming]]></category>
		<category><![CDATA[Brooks Morgan]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[Chris Newton]]></category>
		<category><![CDATA[Chris Ramsey]]></category>
		<category><![CDATA[Communities of Interest]]></category>
		<category><![CDATA[David Alston]]></category>
		<category><![CDATA[GoogleAnalytics]]></category>
		<category><![CDATA[Infegy]]></category>
		<category><![CDATA[JamiQ]]></category>
		<category><![CDATA[Jerry Carr]]></category>
		<category><![CDATA[Josh Bernoff]]></category>
		<category><![CDATA[Juatin Graves]]></category>
		<category><![CDATA[Lauren Vargas]]></category>
		<category><![CDATA[Marcel LeBrun]]></category>
		<category><![CDATA[Nick Koudas]]></category>
		<category><![CDATA[Nilesh Bansal]]></category>
		<category><![CDATA[Radian 6]]></category>
		<category><![CDATA[Ray Poynter]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Media Trends]]></category>
		<category><![CDATA[Social Radar]]></category>
		<category><![CDATA[Sysomos]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0; Social Media Research]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=178</guid>
		<description><![CDATA[Some may say that social media is a “game changer” when it comes to marketing research. I offer a qualified &#8220;yes.&#8221; Yes, it is a new way of conducting research and intelligence gathering. However, it is my sense that, beyond building communities, there are those who maybe putting their faith in monitoring more so than [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=178&subd=zincresearch&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">zincresearch</media:title>
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		<item>
		<title>Does Facebook make you dumber?</title>
		<link>http://zincresearch.wordpress.com/2009/04/14/does-facebook-make-you-dumber/</link>
		<comments>http://zincresearch.wordpress.com/2009/04/14/does-facebook-make-you-dumber/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 21:17:53 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ZINC @ Work]]></category>
		<category><![CDATA[Adam Duberstein]]></category>
		<category><![CDATA[Aryn Karpinski]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[Chris Matyszczyk]]></category>
		<category><![CDATA[Christopher Cox]]></category>
		<category><![CDATA[Ed Oswald]]></category>
		<category><![CDATA[Elliot Schrage]]></category>
		<category><![CDATA[Facebook GPA]]></category>
		<category><![CDATA[Facebook Grades]]></category>
		<category><![CDATA[Facebook Research]]></category>
		<category><![CDATA[Facebook Strategy]]></category>
		<category><![CDATA[Facebook Trends]]></category>
		<category><![CDATA[Marc Andreessen]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Mike Schroepfer]]></category>
		<category><![CDATA[Ohio State University]]></category>
		<category><![CDATA[Online Canadians]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=172</guid>
		<description><![CDATA[So I awoke this morning to this story being plastered on the news feeds:
STUDY FINDS LINK BETWEEN FACEBOOK USE, LOWER GRADES IN  COLLEGE
This is the original news release from Ohio State University.
I have found the tone of the various pick-ups by news organizations entertaining. From &#8220;Facebook use linked to less textbook time&#8221; on USA [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=172&subd=zincresearch&ref=&feed=1" />]]></description>
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		<title>Facebook’s Popularity Soars on Cell Phones:  Survey shows over one-third of Canadians on social networking sites have the Facebook application on their cell phones</title>
		<link>http://zincresearch.wordpress.com/2009/03/17/facebook%e2%80%99s-popularity-soars-on-cell-phones-survey-shows-over-one-third-of-canadians-on-social-networking-sites-have-the-facebook-application-on-their-cell-phones/</link>
		<comments>http://zincresearch.wordpress.com/2009/03/17/facebook%e2%80%99s-popularity-soars-on-cell-phones-survey-shows-over-one-third-of-canadians-on-social-networking-sites-have-the-facebook-application-on-their-cell-phones/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 03:05:54 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
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		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=153</guid>
		<description><![CDATA[Tuesday March 17, 2009
News Release
Calgary, AB – Almost half of Canadians (47%) with cell phones                      can access the Internet from their mobile unit. This trend          [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=153&subd=zincresearch&ref=&feed=1" />]]></description>
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		<title>Nielsen Report: Social Networking overtakes E-mail; and Facebook&#8217;s dominance</title>
		<link>http://zincresearch.wordpress.com/2009/03/12/nielsen-report-social-networking-overtakes-e-mail-and-facebooks-dominance/</link>
		<comments>http://zincresearch.wordpress.com/2009/03/12/nielsen-report-social-networking-overtakes-e-mail-and-facebooks-dominance/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 04:21:31 +0000</pubDate>
		<dc:creator>zincresearch</dc:creator>
				<category><![CDATA[Blogroll]]></category>
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		<category><![CDATA[Chamath Palihapitiya]]></category>
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		<category><![CDATA[Elliot Schrage]]></category>
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		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://zincresearch.wordpress.com/?p=150</guid>
		<description><![CDATA[Well, the news is out&#8230; social networking has overtaken e-mail in terms of popularity on the Internet.
In their report released on March 9 &#8211; &#8220;Global Faces and Networked Places&#8221; -
Nielsen&#8217;s report on &#8220;Social Networking’s New Global Footprint&#8221; is an affirmation of the prevalence of and growth in this platform.
I would add a point of clarification [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=zincresearch.wordpress.com&blog=701013&post=150&subd=zincresearch&ref=&feed=1" />]]></description>
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