Facebook, Social Media & Business Strategy: Do you panic?

So you are a corporation and your workers are spending time on Facebook. What do you do? Do you shut down access? Do nothing? Develop acceptable use policies? Or order in pizza, get the gang together and figure out how social media fits in with your overall business strategy?
If you said the latter, move to [...]

Facebook, Social Media & Making Money

June 7 2008 - I read Mark Sutcliffe’s editorial in the Ottawa Citizen today - “Still hard to see how Facebook will make a buck with social networks.”
He establishes his position right from the start:
At the risk of sounding like a heretic, I don’t get Facebook.
It’s not that I don’t get the concept. I suppose [...]

Facebook, New Graduates & Usage Policies

What is it about the 18-34 generation and Facebook? Well, they have a better networking and relationship maintenance tool than their Boomer predecessors. This presents a golden opportunity for all organizations.
For those of us who graduated and left school for good before 1995 (yours truly included) - the year that the Internet became mainstream – [...]

Facebook helps employers screen & develop talent…

Social networking is the new frontier of recruiting and connecting with staff.
Yes, indeed. While not an obvious first place to advertise jobs, the medium does take advantage of one key element - networks.
There have been a wave of employers shutting down workers access to this revolutionary Web 2.0 application because it is considered a time [...]

Beware of Black Boxes - The Strength and Validity of Internet Surveys

ZINC research was recently a sponsor for Net Gain 2.0 in Ottawa.
This was an excellent conference on the current state and future on online research and using wireless technologies. I recommend that fellow researchers attend future iterations of this conference.
One area that many speakers dedicated much attention was the reliability of online polls. And specifically, [...]

Calgary OutGames - A Research Legacy

The North American OutGames were held in Calgary, Alberta from April 1 to 8, 2007 (click here for website). The week-long event comprised a human rights conference, a cultural program and the annual Western Cup sporting event. ZINC Research was proud to be a sponsor for this international gay and lesbian event (click to see [...]

The Facebook Phenomenon

Well, I have finally caved in to the pressure. I have signed up and you can find me under Brian Singh in Calgary, Alberta.
One of the cool features is the poll feature. Over time I will be posting results here on this blog. It is interesting how people are able to do research in such [...]