Canadians & Social Media: Almost 80% of Canadians use social networking sites (October 2, 2009)

Survey shows almost 7 in 10 of online Canadians are members of Facebook, while Twitter gains momentum
Calgary, AB – Over the past year, there has been a surge in Canadians joining Facebook. And most of the growth has come from adults 35 years or older. In fact, almost 7 in 10 (68%) online Canadians [...]

Social Media Strategy: Digital Trust – The Case of Facebook

What can social media strategists learn from Facebook? Lots. Especially when corporations are keen to approach the altar of authenticity. Like any sustainable relationship, corporations need to invest the time in getting into the minds of their target markets, and the dynamics of brand trust (and the evolution of “digital trust”). And as they have [...]

Does Facebook make you dumber?

So I awoke this morning to this story being plastered on the news feeds:
STUDY FINDS LINK BETWEEN FACEBOOK USE, LOWER GRADES IN COLLEGE
This is the original news release from Ohio State University.
I have found the tone of the various pick-ups by news organizations entertaining. From “Facebook use linked to less textbook time” on USA [...]

Facebook’s Popularity Soars on Cell Phones: Survey shows over one-third of Canadians on social networking sites have the Facebook application on their cell phones

Tuesday March 17, 2009
News Release
Calgary, AB – Almost half of Canadians (47%) with cell phones can access the Internet from their mobile unit. This trend [...]

Nielsen Report: Social Networking overtakes E-mail; and Facebook’s dominance

Well, the news is out… social networking has overtaken e-mail in terms of popularity on the Internet.
In their report released on March 9 – “Global Faces and Networked Places” -
Nielsen’s report on “Social Networking’s New Global Footprint” is an affirmation of the prevalence of and growth in this platform.
I would add a point of clarification [...]

11.5 million and counting – Facebook dominates competitors in Canada

Survey shows over 3 in 5 of online Canadians are members of site
Calgary, AB – Over the past year, without a single dime [...]

The Evolution of Social Networking Sites and Research 2.0: Social Media & Marketing (Presentation)

In May 2008, my business partner, Rick Frank, Dufferin Research, and I presented at the Marketing Research & Intelligence Association’s conference in Winnipeg.
There were a number of other presentations on the topic, and the consensus is that social media was not going away. In fact, it will continue to grow.
In fact, since we presented, the [...]

Strategy, Organization & Collaboration 2008: Welcome, President Obama

November 4, 2008 was a historic day. The election of Barack Obama is an event of our lifetime. While he ascended to presidency on his strength of character, integrity, powerful oratory skill, ability to connect with diversity of America (and the world!), calm and persuasiveness, there are a number of other aspects – much based [...]

Facebook, Social Media & Business Strategy: Do you panic?

So you are a corporation and your workers are spending time on Facebook. What do you do? Do you shut down access? Do nothing? Develop acceptable use policies? Or order in pizza, get the gang together and figure out how social media fits in with your overall business strategy?
If you said the latter, move to [...]

Facebook, Social Media & Making Money

June 7 2008 – I read Mark Sutcliffe’s editorial in the Ottawa Citizen today – “Still hard to see how Facebook will make a buck with social networks.”
He establishes his position right from the start:
At the risk of sounding like a heretic, I don’t get Facebook.
It’s not that I don’t get the concept. I suppose [...]