Politics & Polling – Improved Precision in Targeting Key Audiences

Here’s a little story I stumbled across on polling for the 2008 U.S. Federal election.

Latest Poll Reveals 430 New Demographics That Will Decide Election (Source: The Onion)

I will happily confirm that there are not 430. Maybe more like 66. :-)

This does emphasize, when everything is on the line, political parties take nothing for granted.

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