Facebook, Social Media & Business Strategy: Do you panic?

So you are a corporation and your workers are spending time on Facebook. What do you do? Do you shut down access? Do nothing? Develop acceptable use policies? Or order in pizza, get the gang together and figure out how social media fits in with your overall business strategy?
If you said the latter, move to [...]

Facebook, Social Media & Making Money

June 7 2008 - I read Mark Sutcliffe’s editorial in the Ottawa Citizen today - “Still hard to see how Facebook will make a buck with social networks.”
He establishes his position right from the start:
At the risk of sounding like a heretic, I don’t get Facebook.
It’s not that I don’t get the concept. I suppose [...]

Facebook, New Graduates & Usage Policies

What is it about the 18-34 generation and Facebook? Well, they have a better networking and relationship maintenance tool than their Boomer predecessors. This presents a golden opportunity for all organizations.
For those of us who graduated and left school for good before 1995 (yours truly included) - the year that the Internet became mainstream – [...]