Calgary OutGames – A Research Legacy

The North American OutGames were held in Calgary, Alberta from April 1 to 8, 2007 (click here for website). The week-long event comprised a human rights conference, a cultural program and the annual Western Cup sporting event. ZINC Research was proud to be a sponsor for this international gay and lesbian event (click to see [...]

Why you hire a market research professional (Part 1)

I used to be a member of an online grocery delivery service. I discontinued the service for a host of reasons.
However, they retained my contact information and they recently sent me an online survey to better understand why I left and what was important to me. While I commend them on their effort to do [...]