Does Facebook make you dumber?

So I awoke this morning to this story being plastered on the news feeds:

STUDY FINDS LINK BETWEEN FACEBOOK USE, LOWER GRADES IN COLLEGE

This is the original news release from Ohio State University.

I have found the tone of the various pick-ups by news organizations entertaining. From “Facebook use linked to less textbook time” on USA Today, to “What Facebook Users Share: Lower Grades” on Time/CNN and “Facebook Users Get Worse Grades in College” on Fox News.

Personally, I am pleased to see this research being done. As indicated by the researchers:

While this was a relatively small, exploratory study, it is one of the first to find a relationship between college students’ use of Facebook and their academic achievement.

However, this is only a start. It is a snapshot of 219 students at a point in their academic life.

Here are some quotes and my thoughts from the original release.

Students who spent more time working at paid jobs were less likely to use Facebook, while students who were more involved in extracurricular activities at school were more likely to use Facebook.

Science, technology, engineering, math (STEM) and business majors were more likely to use Facebook than were students majoring in the humanities and social sciences.

“Other research had indicated that STEM majors spend more time on the Internet than do other students, so that may be one reason why they are more likely to use Facebook,” Karpinski said.

This does confirm what many have suspected. The first point emphasizes that if you have to work to support your education, you have less time for extra-curricular activities and thus, less time for Facebook. Further, research into relationship-builders and emotional intelligence indicate and allude to – those who actively participated in extra-curricular activities tended to be “networkers” and more outgoing in their business life.

STEM and business students also tend to have more regular assignments than those in humanities and social sciences where term papers and final exams are the norm. Thus, Facebook may provide a valuable form of communication for study groups and a suppot network for assignment help. (The study does not address if they get distracted trying to chat up someone attractive of having a gossip along the way.)

Karpinski emphasized that the results don’t necessarily mean that Facebook use leads to lower grades.

“There may be other factors involved, such as personality traits, that link Facebook use and lower grades,” she said.

“It may be that if it wasn’t for Facebook, some students would still find other ways to avoid studying, and would still get lower grades.  But perhaps the lower GPAs could actually be because students are spending too much time socializing online.”

Karpinski said it was significant that the link between lower grades and Facebook use was found even in graduate students.  She said that graduate students generally have GPAs above 3.5, so the fact that even they had lower grades when they used Facebook — and spent less time studying – was an amazing finding.

Or maybe they spent too much time participating in studies like this. :-)

I agree with the authors as to the limitations of this study. This is where longitudinal research is valuable, and only then can we truly assess causality.

My question is: What were their grades at least one-year before joining Facebook?

There is a need for a benchmark grade. Have these always been “3.0 to 3.5″ students? And have they measured a decline in a “4.0 student” dropping to a “3.0 student?” These are questions that need to be considered – ideally, Ohio State should follow a cohort all the way through their academic career to see if such finding hold up over time. As a point of comparison, it would be interesting to look at students’ grades from 1994 to 1998 to see if e-mail and the explosion of the Internet had any effect on GPAs in this era (barring an annoying trend in grade inflation, but that is another discussion).

The authors identify lower grades among grad students on Facebook as an “amazing finding.” I would venture that there is a lot going on here. Today, grad school is a substantial shift in time and effort commitment for students. There is also a greater onus on the individual. This can be challenging for a host of students – some of whom maybe over their head (at this point of their life) and others who have other intervening life circumstances.

Is Facebook that much of a distraction? Time will tell.

At this time, it is relatively new implement in the distraction arsenal of students (e.g., radio, television, movies, drinking, getting laid). All things need to be carefully considered and controlled for over time. Such is the rigor required to understand the impact of this phenomena on students’ grades.

An interesting counterpoint to this research was written by Chris Matyszczyk, at CNET in a piece “Facebook messes up your GPA:”

If the researchers had suggested that with every hour you spend on Facebook, your GPA sinks proportionately, then perhaps parents might be entitled to put controls on social networking and demand that their children get rid of their 5,000 closest chums.

But I have a suspicious and entirely unscientific feeling that all this research may tell us so far is that bookwormy, people-uncomfortable types do well in school tests.

From a business perspective: bang on, Chris. Business needs both types of people – the introspective, studious types as well as the outgoing, well-networked types.

The Power of Web 2.0: Jian Ghomeshi… this is your moment.

It’s time to soak up the gravy!

We all hear the stories of musicians, writers, politicians and other bon vivants slugging it out on the interview junkets. While it is often not glamorous shuffled off from one interview to another, convened at odd times and with diverse bunch of interviewers (including the proverbial “wild and crazy morning guys”), ultimately the name of the game is PUBLICITY.

Publicity used to be straightforward – interviews with radio, television, newspapers and magazines. Not anymore. And Academy Award Winner, Billy Bob Thornton found that out.

On April 8, 2009 at 6 a.m., in an interview that he most likely perceived as inconsequential in his stellar career, in under 15 minutes he managed to put a major (temporary?) dent in his image. See for yourself.

With CBC Radio’s Q use of social media tools, it was not long before the YouTube clip made it around the world (1.3 million views at time of writing), the Q podcast on iPods, and comments being posted on broadcaster’s website. By that evening, Mr. Thornton was booed on stage in Toronto. With more reader feedback at media sites across Canada (all negative in response to his swipe at Canadian audiences) and the story going viral, Mr. Thornton’s band, The Boxmasters, cancelled their Canadian tour (opening for music icon, Willie Nelson).

This incident demonstrates the power of Web 2.0 – from an action that took minutes to complete, the speed and reach of the response and legacy is profound. Delivered through viral means and user generated content (from posted comments to Diggs), Mr. Thornton, and those within the media alike, were reminded that they need to vigilant about their personal brand.

On the flipside, hats off to Jian Ghomeshi. While he could have been totally flustered by Mr. Thornton’s actions, he kept his cool and sought reconciliation to keep the interview going. For him, social media has given him a leg up – he is viewed as a true professional, and likely his brand as an media personality is on the rise (especially with the evidence being viewed around the world). We will see if this becomes a pivotal and defining moment of his career.

I would add, as someone who does qualitative research, I admired Mr. Ghomeshi’s determination. I can relate. In my experience I have moderated focus groups and in-depth interviews and have encountered a tough, challenging character… I too took that deep breath and tried to find that path to trying to make that session work. As I can attest, and as demonstrated by Mr. Ghomeshi, there is definitely an art to conducting interviews!

Facebook’s Popularity Soars on Cell Phones: Survey shows over one-third of Canadians on social networking sites have the Facebook application on their cell phones

Tuesday March 17, 2009

News Release

Calgary, AB – Almost half of Canadians (47%) with cell phones can access the Internet from their mobile unit. This trend has brought social networking sites to the palm of your hand, with Facebook being the pre-eminent social networking application for cell phones. An ongoing national research study, conducted by ZINC Research and its partner Dufferin Research, shows over one-third (36%) of Canadians on social networking sites have the Facebook application on their cellphones.

“Beyond the traditional internet, Facebook is dominating all other social networking sites in the mobile market too,” says Brian F. Singh, Managing Director of ZINC Research. “With their slick, easy to use applications for the iPhone and Blackberry, Facebook has made it attractive for subscribers to use the technology anywhere at anytime.”

Tracking indicates that among online Canadians who subscribe to social networking sites, Facebook consistently accounts for over 80% of all memberships. While there is a broad cross-section of Canadians who have a Facebook page, members are more likely to be younger (18 to 34 years) and female.

“With social networking sites becoming a must-have internet utility, the next frontier is the mobile market,” said Singh. “As smart phones become more ubiquitous, Facebook is well positioned for the future.”

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Downloads:

NEWS RELEASE (FULL) – Facebook’s Popularity Soars on Cell Phones (March 17, 2009)

REPORT – Facebook’s Popularity Soars on Cell Phones (Graphs to support News Release) (March 17, 2009)

The Bridge – Canadians & Social Networking Sites” is one of a number of nationally syndicated studies conducted by ZINC Research Inc. and its partner, online research specialists Dufferin Research, via their monthly Voyageur Omnibus. This ongoing study tracks online Canadians interest, activity and membership to social networking sites.

This survey was conducted between February 18 to 21, via and online poll of 1,200 Canadians (adults, 18 years+). The sample is census representative by region, gender and age. Based on global tracking, approximately 84% of Canadians have access to the Internet, and this methodology is considered representative of the Canadian population.

Contact:

John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421

Brian Singh
Managing Director – ZINC Research, Inc.
brian@zincresearch.com
www.zincresearch.com
(403) 269-7526

Nielsen Report: Social Networking overtakes E-mail; and Facebook’s dominance

Well, the news is out… social networking has overtaken e-mail in terms of popularity on the Internet.

In their report released on March 9 – “Global Faces and Networked Places” -
Nielsen’s report on “Social Networking’s New Global Footprint” is an affirmation of the prevalence of and growth in this platform.

I would add a point of clarification – most social networking sites have some form of e-mail built in, so I would venture to say that e-mail – it all its forms, including messaging – still dominates.

What is rewarding for this researcher is that the Neilsen report affirms what we have been saying for almost two years. And we have the insights on Canada – a country here Facebook is becoming the 2nd national identity card – is more dominant on a per capita basis than the United Kingdom!

To download a copy of the report, click on the link below:

“Global Faces and Networked Places,” A Nielsen report on Social Networking’s New Global Footprint (March 2009)

11.5 million and counting – Facebook dominates competitors in Canada

Survey shows over 3 in 5 of online Canadians are members of site

Calgary, AB – Over the past year, without a single dime spent on advertising, Facebook has cemented its position as the pre-eminent social networking site in Canada – over 3 in 5 online Canadians are now on Facebook. An ongoing national research study, conducted by ZINC Research and its partner Dufferin Research, shows that Facebook is the market leader and driving the growth in social networking in Canada.

“Facebook has established itself as the site for social networking,” says Brian F. Singh, Managing Director of ZINC Research. “In a matter of just under 3 years, there are now over 11.5 million subscribers. Since last spring, Facebook added over two million subscribers, and has dominated competitors within this market.”

Tracking indicates that among online Canadians who subscribe to social networking sites, Facebook consistently accounts for over 80% of all memberships. While there is a broad cross-section of Canadians who have a Facebook page, members are more likely to be younger (18 to 34 years) and female.

“With almost universal awareness (98% of online Canadians), Facebook has cut into its competitors presence,” said Singh. “Corporations should take note as they navigate the reach of this medium with increasingly limited marketing resources.”

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Downloads:

NEWS RELEASE (FULL) – 11.5 million and counting – Canadians & Facebook (March 5, 2009)

REPORT – 11.5 million and counting – Canadians & Facebook (Graphs to support News Release) (March 5, 2009)

The Bridge – Canadians & Social Networking Sites” is one of a number of nationally syndicated studies conducted by ZINC Research Inc. and its partner, online research specialists Dufferin Research, via their monthly Voyageur Omnibus. This ongoing study tracks online Canadians interest, activity and membership to social networking sites.

This survey was conducted between February 18 to 21, via and online poll of 1,200 Canadians (adults, 18 years+). The sample is census representative by region, gender and age. Based on global tracking, approximately 84% of Canadians have access to the Internet, and this methodology is considered representative of the Canadian population.

Contact:

John P. Larsen
Principal
The Corpen Group
(403) 860-1421

Brian Singh
Managing Director – ZINC Research, Inc.
brian@zincresearch.com
(403) 269-7526

Website: www.zincresearch.com

Canadians less trusting in economic downturn: New survey shows substantial decline in societal trust

With stock markets in decline, lay offs at historical highs and consumer spending severely curtailed, consumer confidence is at historical lows. But this does not tell the full story of where the public’s mind is at in this economic downtown. What happens to one of the pillars of relationships and transactions – trust?

Trust infuses every aspect of our day-to-day lives – from how we deal with friends and family, our business relationships, where we shop to even how we invest. A recent poll, conducted by ZINC Research and its partners Dufferin Research and The Corpen Group, shows that only one-third of Canadians feel that most people can be trusted – a substantial decline from summer 2008.

“Consumer confidence does not always provide an accurate picture of what’s going on in the public’s mind,” says Brian F. Singh, Managing Director of ZINC Research. “With the sudden change in prosperity, Canadians have been hit hard and the majority are now more cautious in their dealings with others.”

Using an internationally recognized line of inquiry, tracking indicates that societal trust dropped from 48% in July 2008 to 32% in February 2009. Across Canada, societal trust is highest in British Columbia (36%) and Ontario (35%), and lowest in Alberta (24%).

“These are challenging times and the public expects this recession to last for some time,” said Singh. “While consumer confidence may improve as the economy rebounds, trust is earned. Governments and corporations need to understand this, and demonstrate transparency in their undertakings and commitment to the public and their consumers.”

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Downloads:

NEWS RELEASE: Canadians less trusting in economic downturn (March 4, 2009)

REPORT – Canadians less trusting in economic downturn (Poll results to support News Release) (March 4, 2009)

Canadians & Trust” is a poll conducted by ZINC Research Inc. and its partners, online research specialists Dufferin Research and The Corpen Group. This poll is part of an ongoing study to look at alternative measures to gauge Canadians confidence in the economy and the strength of their relationships with governments and corporations.

This survey was conducted between February 18 to 21, via and online poll of 1,200 Canadians (adults, 18 years+).  The sample is census representative by region, gender and age. Based on global tracking, approximately 70% of Canadians have access to the Internet, and this methodology is considered representative of the Canadian population.

Contact:

John P. Larsen, Principal, The Corpen Group (403) 860-1421

Brian F. Singh Managing Director – ZINC Research, Inc., (403) 269-7526

More information: www.zincresearch.com

References and Resources:

Article: “Trust,” Dr. Paul J. Zak; Capco Institute Journal of Financial Transformation, 7:13-21, 2003.

Index of Consumer Confidence (ICC), The Conference Board of Canada.

Center for Neuroeconomic Studies

Pew Research Center: Where Trust is High, Crime and Corruption are Low (April 15, 2008)

Stephen Covey: Restoring Trust Can be an Enormously Positive Adventure (October 31, 2008)

The Evolution of Social Networking Sites and Research 2.0: Social Media & Marketing (Presentation)

In May 2008, my business partner, Rick Frank, Dufferin Research, and I presented at the Marketing Research & Intelligence Association’s conference in Winnipeg.

There were a number of other presentations on the topic, and the consensus is that social media was not going away. In fact, it will continue to grow.

In fact, since we presented, the number of subscribers in Canada grew to 11.6 million, and U.S, membership has ballooned to 54.3 million. Undoubtedly, Facebook is the market leader in the social networking space.

What is interesting, as we have flagged in our presentation (that that we are willing to share here (hey, we do have to make a living), is that there is a real need to understand the medium and how people relate to it. Facebook is fast becoming an internet “utility” – and one of the most successful “cloudware” applications. With the vast subscriber base, it is wonder how this all happened without a single advertisement.

We are also cognizant that there are numerous “gurus” professing to be “social media experts” (there are a number, we believe, are truly excellent) – the challenge first, we think, is to fully understand your audience before pursuing a social media strategy for your business.

In the presentation below, we explore the notion of Facebook’s success from the perspective of network theory, viral loop and memes. Further, we delve into the notion of personal branding from a performance theory perspective. Lastly, to ensure the “stickiness” of the application as it relates to user trust, we postulate that social media is a form of “digital oxytocin.” We welcome you to download this presentation.

DOWNLOAD: The Evolution of Social Networking Sites and Research 2.0

Contact: brian@zincresearch.com

Website: www.zincresearch.com

Canadians support carbon capture and storage – New survey shows half of Canadians want carbon storage as solution to reducing CO2 emissions

With President Obama’s historic visit to Canada, Canadians got their first exposure to America’s approach for dealing with global warming. Obama and Prime Minister Harper both affirmed that CO2 is a major issue, and set their sights on major emitters.

The visit of Obama has raised a new consciousness among Canadians. A recent poll, conducted by ZINC Research and its partners Dufferin Research and The Corpen Group, show that half of Canadians support carbon capture technology to reduce CO2 emissions and address the urgency of global warming.

“Canadians are generally supportive of using carbon capture and storage to address this increasingly disturbing environmental challenge,” says Brian F. Singh, Managing Director of ZINC Research. “While there may be other economic priorities right now, Canadians still want to see strong action on the climate change front and they support the government spending money to make it happen”

The survey shows that half of Canadians consider carbon capture as a reasonable and effective approach to addressing global warming. A majority of Canadians (54%) agree that, with governments’ investment in carbon capture and storage, Canada is demonstrating its leadership in tackling global warming within the global community.

“Canadians continue to be concerned about global warming,” said Singh. “They see carbon capture and storage as one of the technologies that holds some promise. They do however seek leadership on this issue, and want more information about what options are being considered in concert with capturing and storing carbon dioxide.”

Complete poll results are being presented at the CO2 Capture and Storage Conference being held in Calgary on February 24-25, 2009.

Download: News Release – Canadians supportive of carbon capture storage (Feb 25 2009)

Contact: brian@zincresearch.com

Website: www.zincresearch.com

The Family Challenge: Thoughts on Eating a Meal Together

For all of us, the sharing of a meal is a common, anticipated ritual that reunites us with loved ones and brings a sense of balance to our lives. In today’s fast-paced world, it has become more challenging to bring people together for this important, soul-filling experience, so it is my heart’s desire to help you change that. Serve a simple, unfussy meal of freshly made foods to loved ones, get your kids involved in the preparation, and see how it enriches your lives. Appreciate the rich diversity of our world by trying different flavours and ingredients and watch how it enlightens people. Bring everyone back to your table with love.

Chef Art Smith
Former Personal Chef to Oprah Winfrey
Book: “Back to the Family.”

It has come to my attention that there are a number of government entities are trying to figure out ways to tackling obesity. Part of the puzzle is healthy eating, and some entities are looking at the family meal. And more precisely encouraging families to have more meals together. However, bringing the family meal back as a focal point in today’s society is a complex problem

We need to turn back the clock to review how our society has evolved (from a Western perspective) with regard to families eating together.

How did we get here?

Let’s go back to the 1800’s. During this era, both parents worked and the family meal was restricted to the weekend; families were large and life expectancy was low. Primarily the upper class had the privilege of the regular sit-down meal as well as recreation.

Later in this century, up until the turn of the 20th Century, there were two key phenomena that affected change in the family structure – the Industrial Revolution and public health. With mechanized processes, production increased and hazardous tasks were reduced; and there was a rise in the union movement, which fought for workers’ rights, fairer wages and reasonable working hours. This enabled traditionally stretched parents to have more time with the family. Public health ensured that people had access to communities with sanitation, clean water and less vermin which, in turn, led the rise in life expectancy. It was at this point society and governments began to pay greater attention to the family unit.

From the beginning to the middle part of the 20th Century there were two World Wars, sandwiched around the exuberant 1920’s and the Depression of the 1930’s. This presented challenges for the family unit in its functioning of togetherness. After World War II, North America witnessed the Baby Boom… and this takes us to the point where the notion of the average family unit ate together, took vacations together and being more active together became an integral part of society, especially within North America. This led to some dramatic shifts within society in tandem with other shifts within the work force and the structure of industry. The 1950’s saw the rise of the nuclear family, car ownership, the emergence of the suburbs and the growth in public education. As the Industrial Revolution and public health were key facilitators in improving the quality of life expectancy and creating more leisure time, education led to families becoming more cognizant of nutrition and exercise. This era saw the emergence of the middle class in North America. One only has to look at television from the 1950’s to see that the household unit was well-defined with a stay at home mom, a dad that had a full-time job, children that had an active life within their neighbourhoods and families sitting down to dinner on a daily basis (as epitomized in such sitcom as Leave it to Beaver). Some consider this was the heyday of the family unit in North America.

In the 1960’s things changed dramatically, the front-end boomers left home with great expectations. This was a generation which defined the emergence of post-secondary education. They spent more time in school than any previous generation and entered their family formation years later than their parents. This, combined with the advent of the birth control pill provided women with greater control on their own fertility and family planning. This was a generation which initiated equal rights, as well as heralded women’s re-entry into the workforce in droves.

The 1970’s brought further changes to the family unit with the female boomers entering the workforce and pursuing careers. This was the first appearance of “latch-key” kids – i.e. children who had a key to the house and were responsible for letting themselves come and go to and from school. In some circles, this was considered scandalous. The late 60’s and 70’s era witnessed the shift away from the nuclear family with sit down meals and mom’s role as a homemaker. No matter how the media may have portrayed the strength of the family unit – i.e. in the nostalgia with the Waltons, Little House on the Prairie or through modern suburban families as in Eight is Enough and Family – divorce was on the rise, the ”me” generation was beginning, and the pre-eminence of the family unit, as it was established in the 1950’s, was on the decline.

The 1970’s also had the first oil shock of rapidly escalating gas prices (1973-74) and with women seeking careers, dual income households started to emerge more so than previous generations where women generally worked up until the time of marriage and rarely returned to the workforce thereafter. Women’s employment, while seen as a right, was also becoming a necessity. This decade also saw increasing enrolment in university by mid-era boomers (born in the 1950s).

This shift was amplified in the 1980’s which witnessed a number of critical events. First, the escalation of interest rates in the early part of the decade, thus rendering mortgage rates at historical highs. Second, a major recession in the middle of the decade, which then turned into a boom that effectively ended with the 1987 stock market crash. With the economic rollercoaster of the 1980’s and greater uncertainty, couples delayed family formation yet again. At this point, this was evident in the coining of the terms YUPPIES – Young Urban Professionals, who had a preference for living in the city, compared to the suburbs and DINKS – Double Income No Kids. The message of the 1980’s was to pursue your career (or more like getting a career!) and couples rejected the notion of moving to the suburbs to replicate their childhood. While the age of family formation was increasing, it also saw the emergence of the Baby Boom Echo. There were conflicting messages concerning starting a family or looking after one’s career, especially among front-end Boomer women turning 40 (the first in 1987). The end of the decade saw yet another recession that stretched well into the early part of the 1990’s.

The 1990’s turned out to be the critical decade in challenging families in their ability to connect for meals or to be active together. Government cost cutting measures saw the decline in physical activity programs, including the highly successful Federal Government’s Participaction program. Tax systems became more aggressive and challenged many young couples to consider their ability to start a family and the number of children they had. Since the 1960’s, the size of the average family had declined dramatically, with most couples opting for one to two children. This was prompted primarily by economic decisions, given the reality that couples had to be wage earners as well as parents, and this contributed to the declining prevalence of stay at a home parent (i.e. the factors of economic need with women pursuing their “independent” career).

With substantial mortgages, the need for two incomes to cover household expenses and the associated costs of raising a family became the norm. Families spent less time together – opting for stop-gap measures such as convenience food – and became more inactive. This has resulted in the rise of obesity and childhood diabetes with some healthcare professionals considering it an epidemic. At this point we need to acknowledge that society has shifted dramatically from a norm of a single wage earner, stay at home mom with a large family to one of dual wage earners with small families in a relatively expensive home.

Americans today have 22 fewer hours a week to spend with their kids that they did in 1969. Millions of children are left in unlicensed day care everyday or at home alone with the TV as a babysitter. Employed mothers lose almost an hour of sleep a day in their attempt to make it all add up. Recent data shows that parents with school age children show signs of stress – stress that has an impact on their productivity and work – when they have inflexible jobs and unstable after-school care.

Karen Kornbluh
The Audacity of Hope – Barack Obama

Further, with increased divorce rates there has been a rise in blended families. It is not uncommon for children to be splitting time over the course of a week over two households, thus the process of transporting a child to and from school to different households cuts in to any time that could be spent on recreational and dining activity.

There are also challenges for children’s activities. Recreational after school programs have declined, primarily due to budgetary concerns (fundraising activities become the norm for various school, travel and sports programs). Also with the increasing phenomenon of extra-curricular activities geared for children to excel in specific fields, this too has led to the over programming of children from families who do have the resources to pursue such opportunities for their children. For families who are financially challenged, the main hurdle is that parents have multiple jobs and are rarely around and there is much downloading of responsibilities to extended family members or leaving children to fend for themselves. This is more prevalent among immigrants who are starting life anew in North America.

There has also been a notion of families being fraught with fear. With the media delivering stories on pedophiles, gangs and various crimes, families are more concerned about the welfare of their children and have adopted a pseudo-siege mentality of keeping their children indoors. With the advent of the personal computer and teenagers whom have always been familiar with the Internet, there are children who prefer to spend their time with video games and online pursuits. In many regards electronic media has become the substitute of choice for facing the reality of togetherness.

What has become evident is that families have evolved to the point where they are pursuing various activities and are spending less time eating together and being less active together. Some may say that with the current state of the economy, unless financial security within the household unit is secured, families will be further challenged now and in the future. Further, with aging parents there will be additional attention of resources that will be paid to seniors in the future, thus putting a further strain of the welfare of children and the family unit’s ability to nurture the well-being of the entire unit.

It is important to understand as to how we have evolved to the situation of a challenged family unit. Researchers have consistently indicated that families that eat and exercise together regularly, eat more nutritious meals and do tend to have better brain function. This is critical for academic performance amongst children. There has been increasing attention to the phenomena identified. Based on recent work I have undertaken, we encountered the work of Richard Louv, who coined the term “nature deficient disorder.” In his groundbreaking book Last Child in the Woods Louv directly links the “absence of nature in the lives of today’s younger generation to some of the most disturbing childhood trends – the rise in obesity, attention disorders and depression.” Louv postulates in this landmark book “that direct exposure to nature is essential for helping childhood development and for the physical and emotional health of children and adults.” This book is now considered essential reading for all teachers and science themed attractions and zoos.

Further work has been undertaken by celebrity chef Jamie Oliver in his series School Dinners, where he looks at the food being served in food cafeterias in England and carefully assesses what has led to this situation with the quality of food served in the school system and linking it to the quality of food being served in the home. In fact, in Calgary, Sandi Richard, produced a series called Fixing Dinner (produced by joe Media) which turned her meal planning book Life’s On Fire – Cooking for the Rushed the focus of the show is helping families who are time crunched to have a strategy for food shopping that translates into getting everyone in the household involved in the preparation of the meals. It is noted that in North America, many immigrants come from cultures where the gathering for a meal is a critical function of the household unit. It is our sense that there is much that we can learn from the traditions of these cultures – from rural communities to other parts of the world – to understand the dynamics of what got people together to participate in the preparation of a meal and how all family members got involved to the point of becoming more physically active in the outdoors (and taking a break from electronic media).

“Moving beyond the holidays…” At this point, there seems to be limited occasions where people get together for a meal. Beyond Thanksgiving, Christmas and other family-oriented holidays, there is the summer barbeque or the family gathering at a predefined event.

With rising obesity, it is obvious that people are not as physically active as before and have adopted poor food choices. Even with a taxable benefit for any physical activity – such as participation in sports teams and gym memberships – obesity is on the rise. Marketers know this. One only has to watch infomercials on TV where there are ample advertisements for exercise equipment that offer the promise of being fit and trim. The fine print is always a line with reality – whatever you do, you need to make a major lifestyle change to live more healthy, that includes better food and being more physically active.

There is increasing recognition that the current state of how households/families function is leading to poor choices for nutrition and health. While immediate action is unlikely, given all the day-to-day challenges faced, and that families tend to orient to what they know best, there are some programs that are taking a step in the right direction.

In agricultural-related research we have undertaken, two things cropped up. First, the city dweller’s lack of appreciation of where their food comes from – we are dealing with generations who have grown up exclusively in urban environments and few have visited a farm to understand where various foods come from, other than a supermarket. Secondly, in interviewing rural youth, it was intriguing to find how involved they are working on the farm as well as the cohesiveness of the family unit. When youth involved in agriculture were interviewed, most acknowledged that they had to leave their rural homesteads to go to urban areas for post secondary education. Almost all indicated two surprising findings of their own: (1) they were bored, as they felt there was a lack of activity in urban areas, where on the farm there was always something to do; and (2) urban dwellers did not take advantage of the opportunities presented to them and were surprised how many of them were inactive with the inclination to be fixation on the electronic media.

So where do we go from here?

The challenge ahead is to get heads of households to avoid feeling that they are trapped or unable to take action and resort to the familiar of fast and prepared foods and laying on the couch due to perceived exhaustion, to feeling that there are areas of opportunity to take action. We have evolved some hard-wired belief systems around our work, dining, recreation and family time. The task ahead is difficult and requires a cultural shift within the reality of day-to-day life and challenges.

One small step…

One opportunity in creating the movement is to get families actively involved in planning their meals. It does not necessarily have to be all meals, but at least once a week there needs to be a communal effort to produce a meal – where all members of the household actively take a role in the preparation of that meal. Much akin to the 1800’s where the main meal was on the weekend, the act of the preparation of the meal could serve as an outdoor activity by going to farmers markets and to agricultural destinations and thus treat it as a family outing in the acquisition in the ingredients of the meal, as well as an educational opportunity to understand more about our food supply.

Thus the element of recreating could be combined with the opportunity to deliver a meal with fresh ingredients at a high nutritional value. Using this as an example, such an approach could connect many government departments who share a common objective for getting households and families to eat together and undertake an outdoor activity at the same time. Such an approach could be a small but effective means to move people towards better choices that promote healthier life options.

Thanks to Steven Habbi for feedback and input into this post.

New Zealand’s Darkest Hour & Canadian Politics

When I was in Form 5 and studying for my O Levels (and 6 months of never-ending exams), my beloved Windies cricket team went on tour to New Zealand after drubbing the Aussies 2-0. What ensued was a travesty of justice, unruly behaviour and among one of the most acrimonious cricket series ever played.

Fazeer Mohammed does a good job of capturing the sentiment in this article at Cricinfo.

Earlier on this year, we witnessed the debacle of the Aus/Ind test in Sydney. However, that test had nothing on the Dunedin test in 1980. I recall Kiwi commentators in shock as to the quality of the umpiring and their bias towards the home team. What is difficult to capture (in said article) is Umpire Godall’s subsequent diatribe against a furor he initiated, and was he never contrite about his clearly biased actions.

This unfortunate incident reminds me of the what is currently at play in our Canadian Parliament. A Parliament that was supposed to work hard and play fair. After the clearly partisan Economic Statement was delivered to House that precipitated the current prorogation, what ensued (pardon the cliche) “was not cricket” and every player took actions that were questionable in the eyes of the public and our trust of politicians.

This series was one of the early points in the debate for neutral umpires – that is now a requirement of the international game. With minority Parliaments the norm, maybe Canadian politicians can take a cue from the cricketing world and learn play fair and stick to their task.